Taking over JSS in 2017, she faced the unexpected challenge of the Covid-19 pandemic. Store closures and supply chain disruptions tested her resilience. “Adaptation was key,” she explains, reflecting on the shifts in managing inventory and customer expectations. Her experience with overseas production, particularly in navigating cultural nuances, proved invaluable. Her global exposure influences every decision at JSS. “I prioritize quality over fast fashion,” she asserts, balancing affordability without sacrificing craftsmanship. Unlike typical retail cycles, JSS offers consistent, fair pricing year-round, echoing European retail practices. Attending seasonal markets keeps her abreast of trends, while her personalized service – from custom suits to special orders – ensures customer satisfaction. Her passion for fashion is unwavering, even as she juggles the demands of running a business and personal life. “I’m learning to separate work from home,” she admits. Teaching at MSU allowed her to share real-world insights with students, mentoring future industry leaders. “The apparel industry is saturated; you must find your niche and stand out,” she advises young entrepreneurs. She also mentored a former student who worked for her for two years, providing extensive training in fitting and tailoring and connecting her with industry contacts.